Recess Gourmet Food Truck wanted a brand that felt refined but also inclusive and accessible. They anticipated higher sales during the weekday lunch rush, rather than from fairs and farmers’ markets. Their target audience included young professionals and skewed slightly female. Evolving Door Design helped Recess build their brand from the ground up. Projects included naming, logo design, vehicle graphics, signage, website and ecommerce design.


Eat at Recess
Gourmet Food Truck


San Diego, California


Brand Identity
Website Design
Vehicle Wrap
Custom Signage
Ecommerce Design
Collateral Design